Meat Up is Amazon's private pet-food label, and the defining feature of our 17-SKU listing is the pricing structure: nearly every product is sold as "Buy 1 Get 1 Free," so a listed price of ₹807 for a "3kg + 3kg Free, 6kg" dry dog bag is really ₹807 for 6kg of food, not 3kg. Dog SKUs (12) outnumber cat (5), spanning puppy and adult dry kibble in chicken, mutton, meat & rice and 100% vegetable flavours, plus wet gravy pouches, dental treat biscuits, and a calcium bone supplement chew. Cat SKUs cover kitten and adult dry and wet food in tuna & salmon, ocean fish and seafood flavours. Functional claims are consistent across the range — DHA for puppy brain development, glucosamine for joints, omega 3 & 6 for coat, prebiotics/probiotics for digestion — without any single flagship ingredient story. Review volumes are unusually high for several listings (one dry dog food SKU has 53,191 reviews), suggesting real repeat purchase volume, not just Amazon-page inflation. Effective per-kg pricing after the BOGO discount lands in the same budget band as Pedigree or Drools' everyday lines — this is a value-driven, bundle-first range best suited to households already comfortable buying pet food through Amazon's own listings.
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