purepet

About Purepet

Purepet (live brand string "PUREPET") is one of the larger ranges in our catalogue at 19 SKUs, and it's worth flagging that this is very likely the same real-world brand as the "Pure Pet" entry already in `brandEditorial.ts` — that existing copy describes a dog-only, kibble-only brand, which no longer matches what we actually carry. The live range spans dry kibble for puppies, kittens and adults; wet gravy chunks for dogs; lickable cat treats; and dog dental/training biscuits, across chicken & vegetable, ocean fish, tuna & salmon, mackerel and meat & rice flavours. Cat SKUs (14) now outnumber dog SKUs (5) roughly 3-to-1. Pricing runs ₹171–₹1,055, with the bulk of listings under ₹450 — a 1kg bag of adult cat food starts at ₹171–₹189 depending on flavour, and even the largest 10kg dog bag tops out at ₹1,055. That's consistently budget-tier, undercutting Whiskas and Pedigree on a per-kg basis while covering comparable life stages and formats. Recipes carry standard functional claims — taurine for heart health, hairball protection, skin & coat support — without premium ingredient framing. This is a value pick for multi-pet or budget-conscious households, now leaning cat-first in what we stock.