purrfeto

About Purrfeto

Purrfeto's 10-SKU range centres on a repeated clinical-sounding claim across most of its dry food listings — "40% reduction in urinary tract diseases" — paired with anti-hairball formulation, across chicken & sardine, chicken & ocean fish, chicken & salmon and chicken & rice flavours, in both kitten and adult formulas (₹360–₹1,871 depending on pack size, from 1.2kg up to 7kg). Three wet SKUs (kitten ocean platter, adult mackerel, adult tuna, all in jelly, 80g × 12-packs at ₹528) round out the range. Ratings are middling — mostly 3.6–4.2 stars on review counts in the double or low triple digits, notably lower and thinner than more established brands like Whiskas or Me-O, suggesting Purrfeto is a smaller or newer player still building review volume. The urinary-health claim is Purrfeto's most consistent differentiator across the range, repeated on 6 of the 10 SKUs, though our data has no way to verify the underlying clinical basis for the "40%" figure. Pricing per kilogram (roughly ₹267–₹300/kg for the 1.2kg dry bags) sits in the mid-tier band — above budget brands like Maxi, below premium imports like Applaws or Orijen. This suits cat owners specifically prioritising urinary and hairball management over ingredient premium.